Assessing the Effectiveness of Climate Change Communication in Educational Institutions
Year: 2025
Type: article
Study design: Observational Study
Abstract: This research evaluates the efficacy of climate change communication approaches in schools and their effects on students' climate action engagement, attitude, and knowledge. A quantitative research design was utilized, and data were collected from 259 public and private school teachers and principals of Khyber Pakhtunkhwa (KPK) and Punjab through a structured questionnaire. A probability sampling technique was utilized to achieve a representative sample. Statistical tests, such as correlation, regression, and post-hoc statistics, indicated a positive significant correlation between climate change communication approaches and student engagement (r = 0.52, p < 0.001), thereby justifying the role of effective communication in building climate literacy. Institutional barriers, poor teacher training, and negative student attitudes were found to be key factors constraining effective communication (β = -0.41, p < 0.001). post-hoc tests outcomes indicated a significant enhancement in the effectiveness of communication after the implementation of evidence-based recommendations (F = 8.92, p = 0.003). The study emphasizes the importance of removing systemic barriers and making climate education strategies rational to develop an educated and active student population. Long-term effects and e-interventions in climate change communication need to be investigated by future research.
DOI: 10.59075/6936gg03
Authors: Sohail Ahmad, Javed Khan, Saba Rashid, Dr. Sadaf Saleem
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4408217295