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Digital Marketing as an Effort to Increase Sales of MSMEs in Bandung Regency

Year: 2025

Type: article

Abstract: Through the growth of digital marketing and creative economy-based enterprises, this International Community Service (PKM) project seeks to increase the competitiveness of Micro, Small, and Medium Enterprises (UMKM) in Bandung Regency. Using digital platforms like social media and marketplaces, this program teaches participants about product creation, digital marketing tactics, and company branding. According to the activities' outcomes, MSME actors' knowledge and proficiency have significantly increased, as evidenced by a 50% rise in sales. In order to foster the growth of a sustainable creative economy, this program highlights the significance of cooperation between educational institutions, the government, and the community. Regular training of this kind is anticipated to fortify the technology-based MSME ecosystem.

Source: Asian Journal of Community Services

DOI: 10.55927/ajcs.v4i2.34

Authors: Sulaiman Helmi, Sunda Ariana, Sholahuddin Sholahuddin, Junardi Junardi, Imelda SN, Arrova Dewi

Institution: Universitas Bina Darma

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, Quality education

Open Access status: diamond

OpenAlex ID: W4408221962

FWCI: 2.322

Cites:

Cited by: 1

Related to: 10