Work

Innovation Strategy and Development of Added Value of Agri Products to Penetrate the Modern Market at Teuku Umar Private Junior High School

Year: 2025

Type: article

Abstract: This service program aims to increase the added value of agri products through innovation and marketing strategies at Teuku Umar Private Junior High School. This activity focuses on training students and teachers in agri product processing, branding, digital marketing, and technology utilization. The methods used include socialization, workshops, direct practice, and mentoring. The service will be held on December 16, 2024, including hydroponic training and making soap based on processed palm oil. The results show an improvement in the skills of students and teachers in product innovation and strengthening school entrepreneurship. This program has implications for increasing the competitiveness of school products in the modern market and building a more productive and collaborative school community.

Source: Jurnal Pengabdian Masyarakat Bestari

DOI: 10.55927/jpmb.v4i2.17

Authors: Marlyna Infryanty Hutapea, Dompak Pasaribu, Yenni Martok, Arsyaf Tampubolon, Eka Martyna Theodora

Institutions: Universitas Methodist Indonesia, Universitas Mahkota Tricom Unggul

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Quality education

Open Access status: diamond

OpenAlex ID: W4408222043

FWCI:

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Related to: 10