Work

Data-Driven Decision Making: Leveraging Business Intelligence for Strategic Growth

Year: 2024

Type: article

Abstract: Business Intelligence (BI) has transformed the way organizations process, analyze, and utilize data for decision-making. This paper explores how BI enables data-driven decision-making, emphasizing its role in strategic growth. The research provides a deep dive into BI architectures, data analytics techniques, visualization tools, and the competitive advantages they offer. Furthermore, the study discusses challenges in BI implementation and future trends, particularly AI-driven innovations, IoT integrations, and augmented analytics. The findings highlight the significance of adopting BI for enhanced efficiency, market intelligence, and risk management.

Source: International Journal for Research Publication and Seminars

DOI: 10.36676/jrps.v15.i4.33

Author: N V Rama Sai Chalapathi Gupta Lakkimsetty

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408256264

FWCI: 0.479

Cites: 11

Cited by: 1

Related to: 10