Work

How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-12-2024-0325

Authors: Weisheng Chiu, Cindy Lee, Hyejin Bang, Jie Chen

Institutions: Hong Kong Metropolitan University, West Virginia University, Florida International University

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408258758

FWCI: 8.948

Cites: 84

Cited by: 10

Related to: 10