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The Influence Of Digital Marketing On Sales At Clothing Stores In The Panoramic Market Of Bengkulu City

Year: 2024

Type: conference-paper

Abstract: This researcher aims to test and analyze the influence of digital marketing on sales at clothing stores in the bengkulu city panoramic market. This research uses descriptive research with a quantitative approach. In this study, the data was collected in a questionnaire of 55 respondents. Data analysis using simple linear analysis, simple linear regression results show that the influence of digital marketing has a positive and significant effect on sales at clothing stores in the bengkulu city panoramic market.

Source: Bengkulu International Conference on Economics Management Business and Accounting (BICEMBA)

DOI: 10.33369/bicemba.2.2024.155

Authors: Yovita Lorenza, Siti Abibah, Jeny Septiara, Gustini Gustini

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408259082

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