The Effect Of Ease Of Use, Perception Of Utility, Attitude Of Use, On The Trust Of Livin'by Mandiri In Bengkulu City
Year: 2024
Type: conference-paper
Study design: Observational Study
Abstract: The purpose of this study is to find out whether ease of use, perception of benefits, and attitude of use affect the trust in the use of Livin'by Mandiri. The sample in this study is 170 respondents who use Livin'by Mandiri in Bengkulu City. The data collection technique uses a questionnaire. The analysis methods used are multiple regression analysis, t hypothesis test and F hypothesis test. The result of the regression equation is Y=7, 651 + 0.475(X1) + 0.487(X2) + 0.633(X3) meaning that ease of use, perception of utility, attitude of use have an influence on the trust of Livin'by Mandiri in Bengkulu City. This illustrates that if the variables of ease of use, perception of usefulness, and attitude of use increase, then trust in use will also increase. The result of the determination test was 0.888 or (88%). This shows that ease of use, perception of usefulness, and attitude of use affect user trust by 88%, while 12% are influenced by other variables that are not studied. Ease of use, perception of usefulness, and attitude together have an influence on the confidence of use with the value of Fcal> Ftabel (Fcal = 438,065 > Ftabel = 2.66) in line with a significant 0.00 less than 0.05 (<0.05).
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408274094