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Application of Machine Learning Algorithms in Predicting Customer Loyalty towards Retailers

Year: 2024

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2024.1(62)

Authors: Jelena Franjković, Ivana Fosić, Ana Živković

Institution: University of Osijek

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408306436

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