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User experience journey map: theoretical and practical aspects

Year: 2025

Type: article

Abstract: Recently, due to rapid technological development, the user experience journey has become an essential factor in creating commercially successful products and services.The impact of user experience on overall satisfaction level depends on how individuals interact with and provide digital platforms, applications, and websites.Therefore, the user experience journey map helps understand and predict users' primary needs, behaviour, and motivation to create seamless, intuitive, and enjoyable experiences.A well-designed user experience journey map drives satisfaction and significantly impacts the user's intentions, influencing their decisions, loyalty, and overall engagement.The article analyses the process of creating the user experience journey map and provides practical analyses of implemented user experience journey maps.

Source: Journal of Entrepreneurship and Sustainability Issues

DOI: 10.9770/g5473623384

Authors: Nikolaj Ambrusevič, Margarita Išoraitė

Institutions: Mykolas Romeris University, Vilnius Gediminas Technical University, Vilnius University of Applied Sciences

Language: English

Topic: Innovative Human-Technology Interaction

Subfield: Human-Computer Interaction

Field: Computer Science

Domain: Physical Sciences

Open Access status: gold

Estimated APC paid: $916

OpenAlex ID: W4408322973

FWCI: 0.866

Cites:

Cited by: 1

Related to: 10