Work

Online Travel Agencies (OTA) Marketing Strategy: Lesson Learn From Hotel Business Performance During the COVID-19 Pandemic

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10912842

Authors: Rajiv Dharma Mangruwa, Akbariah Mohd Mahdzir, Nur Naha A Mansor

Institutions: Telkom University, University of Technology Malaysia, Sohar University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4408325013

FWCI: 1.313

Cites: 16

Cited by: 1

Related to: 10