Work

Investigating OTT Subscription Business in Indonesia: Analysis Perceived Value to Behavioral Intention Trough Mediator and Moderator Examination

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icicyta64807.2024.10913133

Authors: Rajiv Dharma Mangruwa, Shaomi Fujiyanti Amalia, Nurafni Rubiyanti

Institution: Telkom University

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408326129

FWCI: 7.668

Cites: 18

Cited by: 4

Related to: 10