The Baby Animal Effect in Wildlife Conservation Advertising
Year: 2025
Type: article
Source: Journal of Advertising Research
Authors: Tae Hyun Baek, Sukki Yoon, Seeun Kim
Institutions: Sungkyunkwan University, Bryant University
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
Funder: Sungkyunkwan University
OpenAlex ID: W4408329625