Year: 2025
Type: article
Abstract: This research examines the political communication strategies employed by Dra. Hj. Eni Khairani, a member of the Regional Representative Council (DPD RI) from Bengkulu, in maintaining her position for four consecutive terms. The study highlights three main strategies: character building, fostering togetherness, and building consensus. Through in-depth interviews, observations, and documentation, the study reveals how effective political communication, including direct interaction with constituents, fact-based messaging, and the establishment of compromise among political stakeholders, has played a key role in her sustained success. The findings offer valuable insights into political communication in Indonesia, particularly within the context of maintaining voter support and navigating political dynamics.
Author: Durohman Durohman
Institution: University of Bengkulu
Language: English
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408377335