Work

A study on the effects of flexible identity characteristics of city brands on city brand personality, tourism destination image, and behavioral intention: focus on Busan city brand

Year: 2025
Type: article
Study design: Observational Study
Authors: Mi-Jung Jun, Yeon-Kook Jeong, Tae-Hwan Yoon
Language: English
Open Access status: closed
OpenAlex ID: W4408392313
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