Work

An Exploratory Study of Vietnamese Consumers for Live Commerce Using U&G Theory

Year: 2025

Type: article

Study design: Observational Study

Source: The Korean Society of Costume

DOI: 10.7233/jksc.2025.75.1.032

Authors: Bora Choi, Eunsoo Baek

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

Funder: National Research Foundation of Korea

Award: G1605926108

OpenAlex ID: W4408394661

FWCI: 3.058

Cites: 48

Cited by: 3

Related to: 10