Communication of women's empowerment through MSMEs as a CSR program in the cement subsector industry
Year: 2025
Type: article
Abstract: This study aims to explain the CSR (Corporate Social Responsibility) strategy of cement subsector companies in Central Java, Indonesia, in contributing to the Sustainable Development Goal (SGD) 5 of gender equality through the implementation of women’s empowerment. This research uses a qualitative approach with a case study. The findings of this study show that Semen Gresik's CSR is carried out by establishing good relations with stakeholders and strengthening the cohesiveness of community groups. CSR empowers women with MSME (Micro, Small, and Medium Enterprises) partnerships and community development programs that involve women with a high level of participation that has an impact on the growth of economic value, changes in social behavior, and awareness of preserving the environment. Corporate communication begins with social mapping, strategic and work plans, implementation, monitoring, and evaluation by involving the community, government, private sector, academics, and stakeholders. Two-way communication is the key to a successful program and good synergy between the company and the community in creating sustainable and independent community development.
Authors: Ashariatul Jannah, La Mani
Institution: Binus University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408399548