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The Role of AI-Enhanced Financial Literacy and HR Marketing in Personal Investment Decisions A Quantitative Analysis of Urban and Rural Households

Year: 2024

Type: conference-paper

DOI: 10.1109/ictbig64922.2024.10911641

Authors: Sunita Pachar, B V Srinivasulu, Bodhana Dharani, P. Vijaya Kumar Reddy, Monika Gupta, Siva Koteswara Rao Katta

Institutions: GLA University, Aditya University, Chitkara University, Jawaharlal Nehru Technological University, Kakinada

Language: English

Topic: Financial Literacy and Behavior

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Reduced inequalities, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4408401178

FWCI: 1.704

Cites: 14

Cited by: 1

Related to: 10