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A Transformative Impact of IoT and AI by Predictive Analytics on Modern Marketing Strategies: A Study of its Significance & Accuracy

Year: 2024

Type: conference-paper

Source: International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)

DOI: 10.1109/icaiccit64383.2024.10912388

Authors: Nihar Suresh Dahake, Abhijit Gajghate, Parihar Suresh Dahake, Saket Bansod

Institution: Raisoni Group of Institutions

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408401214

FWCI: 24.78

Cites: 22

Cited by: 13

Related to: 10