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Application Of Swot Analysis To Pt Xyz's Performance Improvement Strategy In Marketing And Customer Service Division

Year: 2024

Type: article

Abstract: This study aims to analyze the strategy of improving employee performance at PT XYZ, a state-owned company that plays a vital role in the provision of electricity in Indonesia. In the context of increasingly fierce competition and increasing customer demands, SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats facing companies. The results of the analysis show that internal strengths, such as technical expertise, can be leveraged to develop more innovative products and services. This study also emphasizes the importance of improving service quality as a key factor in increasing customer satisfaction. Thus, the recommendations produced are expected to assist PT XYZ in formulating an effective strategy to achieve its business goals. The results of this research make a significant contribution to the development of human resources and the improvement of company performance.

Source: International Journal of Mechanical, Industrial and Control Systems Engineering

DOI: 10.61132/ijmicse.v1i4.126

Authors: Salma Putria Nabila, Akmal Suryadi

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4408416106

FWCI:

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