Year: 2025
Type: article
Abstract: This research identifies factors that influence the decision to use e-wallets, with a focus on financial literacy, benefits, convenience, trust, security, social influence and brand image. A literature review was used to evaluate various studies related to e-wallet use. The research results show that financial literacy, benefits, convenience, trust, security, social influence and brand image have a significant influence on the decision to use e-wallet. However, consumer behavior does not have a significant effect. This research recommends that the development of e-wallet services be focused on product quality and promotional strategies that are more appropriate to the market segment.
Author: Eggi Zulfahri
Institution: Universitas Islam Negeri Sultan Syarif Kasim Riau
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408418560