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The impact of marketing innovations on the performance of Women-Owned Textile Businesses in Ernakulam District

Year: 2024

Type: article

Abstract: Women are more likely to operate their own businesses because of their individuality and strength of character. Female entrepreneurs have a leg up in the marketplace thanks to their innovative product ideas, which might be a reflection of their marketing success. As a fundamental component of market strategy, marketing performance is both a significant management problem and an essential component of company success. Women-Owned Textile Businesses in the Ernakulam District were the focus of this research, which aimed to examine how marketing innovations affected their performance.

Source: Journal of Advances and Scholarly Researches in Allied Education

DOI: 10.29070/7e8gfy78

Authors: Joshy P L, Rustam Bora

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Decent work and economic growth, Reduced inequalities

Open Access status: diamond

OpenAlex ID: W4408418949

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