Work

The commodification of affections among Taylor Swift's and Travis Kelce's fan communities and the Cetaphil Super Bowl 2024 advertisement

Year: 2025

Type: article

Abstract: The Super Bowl 2024 Cetaphil commercial, influenced by the Taylor Swift–Travis Kelce relationship, shows how the media not only exploits the closeness between fans of different worlds but also uses the commodification of emotions to sell a positive experience associated with product consumption.

Source: Transformative Works and Cultures

DOI: 10.3983/twc.2025.2845

Authors: Laís Limonta Gonçalves, Gabriela Lopes Gomes

Institution: Universidade Federal de Ouro Preto

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4408436742

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Related to: 10