Everyone watches women's sports
Year: 2025
Type: article
Abstract: The media and commerce brand Togethxr launched an incredibly successful T-shirt in 2023 that read, "Everyone watches women's sports." While women's sports fans seemed moved and excited by the commercial item, the shirt's slogan actually demonstrates a paradox of visibility within women's sports and women's sports fandom.
Author: Dafna Kaufman
Institution: University of North Carolina at Chapel Hill
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: diamond
OpenAlex ID: W4408436743