Work

Artiﬁcial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing

Year: 2025

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/02761467251323840

Authors: Nikhilesh Dholakia, Petteri Repo, A. Fuat Fırat, Inês Campos, Päivi Timonen

Institutions: University of Rhode Island, University of Helsinki, National Consumer Research Centre, The University of Texas Rio Grande Valley, University of Lisbon

Language: English

Topic: Ethics and Social Impacts of AI

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Fundação para a Ciência e a Tecnologia

OpenAlex ID: W4408452813

FWCI: 11.45

Cites: 33

Cited by: 11

Related to: 10