Work

Emoji in different spheres of communication

Year: 2025
Type: article
Abstract: The article examines polycode texts containing emoji. Moreover, it characterises the structure of individual utterances, and determines the role of emoji in conveying factual information. Cognitive-discursive and communicative-pragmatic methods enabled an analysis of linguistic material which included emoji statuses from the "VKontakte" social networking service, advertising headlines of electronic newsletters, emoji rebuses in online quizzes, online tests using emoji, adaptations of W. Shakespeare’s works translated into Russian. The article aims to identify the distinctive features of emoji functions in polycode texts of the Russian-language segment of the Internet. The texts are related to various communicative spheres including Internet communication, advertising, education, entertainment, art, and others. The study proceeds from the thesis that emoji have an extended sphere of functioning in the Internet communication context. The analysis of linguistic facts shows that emoji can be used as signs of duplication, explication, or substitution of the verbal part of the utterance depending on the communication situation and the type of referential correlation between their verbal and visual components. Moreover, emoji can also perform genre-forming (emoji statuses, emoji rebuses) and text-forming functions. The examination of sources containing information about emoji enabled the author to identify differences in the conception of emoji in scientific, popular science, reference, and methodological literature, which indicates that emoji as elements of polycode texts are still a novel phenomenon. As a result of the study, it is concluded that emoji actively participate in the production of utterances which are thematically heterogeneous and that these signs can be multifunctional depending on the communication sphere and situation.
Language: English
Open Access status: bronze
OpenAlex ID: W4408488450
FWCI:
Cites: 8
Cited by:
Related to: 10