Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to interrogate the part that Facebook plays in increasing political involvement particularly among the residents of Karachi. The study was conducted fully with a focus on how the popular social networking site affects one’s voting behavior and political knowledge. A quantitative research approach was adopted by issuing a questionnaire to a target population of 400 youths in Karachi regarding their use of Facebook political posts. The results show that indeed Facebook is an important tool for a young person as it provides means for a voting campaign as well as propaganda in a wide range of issues. The study explains how Facebook, through its advertisements, campaigns, and news ultimately helps increase the level of political education within its users. Young people who participated in the platform, claimed to have gained more knowledge of the political candidates, issues, and party politics which led them to be more active within the democratic framework. The findings emphasize the effectiveness of social networks in the mobilization of young voters and the increase of political activity in society. this research explains how Facebook is a potent tool for the residents of Karachi. Usability of the platform together with its social interactions promotes political activities of the youth and therefore enhances the democratic strides of the society.
DOI: 10.63290/fz8zfj45
Authors: Ahsan Ahmed Khan, Faisal Abbas
Institution: Federal Urdu University
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408490979