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A Content Analysis of Motion Illustration as a Tool for Enhancing Audience Engagement in Radio Broadcasts

Year: 2024

Type: article

Abstract: This study aims to explore the effectiveness of motion illustration as a tool for enhancing audience engagement in radio broadcasts. The use of motion illustration in radio broadcasts is a relatively new phenomenon that has the potential to improve audience engagement and increase listener retention. The study examines the impact of motion illustration on audience engagement by conducting a survey of listeners of a radio station that has implemented motion illustration in their broadcasts. The survey data is analysed using statistical methods, and the findings suggest that motion illustration is an effective tool for enhancing audience engagement in radio broadcasts. The study concludes by recommending a diverse range of motion illustration for radio stations seeking to integrate motion illustration into their broadcasts, aiming to enhance audience engagement and boost listener retention.

Source: Idealogy Journal

DOI: 10.24191/idealogy.v9i2.494

Authors: Miesya Dania Mohd Zahiruddin, Nur Aniza Mohd Lazim, Mastura Omar, Ellyana Mohd Muslim Tan, Siti Norfatulhana Ishak

Institution: Universiti Teknologi MARA

Language: English

Topic: Radio, Podcasts, and Digital Media

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4408501699

FWCI:

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