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Innovation for Developing English Communication Skills of Personnel at Buriram Airport

Year: 2025
Type: article
Abstract: Airport personnel must possess proficient English language skills to function effectively and cater to international travelers adequately. The personnel at Buriram Airport have distinct challenges that necessitate tailored English communication solutions. The research objectives were (1) to study the problems and needs of English communication skills of Buriram Airport personnel, (2) to develop English communication innovation that meet their needs, and (3) to assess their satisfaction with the English communication innovation. The population of this research was composed of personnel at Buriram Airport. The sample group, obtained via purposive sampling, comprises 28 individuals from Buriram Airport. The instruments were (1) questionnaires, (2) focus group discussion, (3) English communication innovation, (4) innovation evaluation form, and (5) satisfaction questionnaires. Quantitative data were analyzed using descriptive statistics, and content analysis was employed for qualitative data analysis. The results found that the sample group exhibited the most problems with speaking skills (3.43), followed by writing skills (3.38). They needed to develop speaking skills the most (4.87), followed by listening skills (4.59). Most of the sample group required both general and specific contents pertinent to airport services. The Buriram Airport personnel needed 13 topics in the English language communication E-book. The shop owners needed nine topics. The van and taxi drivers needed 10 topics. The sample group prioritized English communication innovation media, favoring E-books (4.62), followed by audio files (4.34). They demonstrated the utmost satisfaction with the English communication innovation created by the researchers.
DOI: 10.30564/fls.v7i3.8565
Language: English
Open Access status: diamond
OpenAlex ID: W4408512128
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