Exploring the use of large language models to build product Kansei semantic spaces
Year: 2025
Type: article
Abstract: • GPT-4 can produce semantic spaces equivalent to those of existing techniques. • Two different approaches have been tested with similar positive results. • The extended procedure considers GPT-4 variability, allowing for more varied terms. • The short procedure is faster and produce terms slightly closer to the product.
Institution: Universitat Politècnica de València
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $2,990
OpenAlex ID: W4408519954