I think it’s interesting, but irritating. Mobile phones as an advertising medium aimed at Spanish children
Year: 2025
Type: article
Study design: Observational Study
Abstract: Starting with McLuhan's reflections regarding the influence of the medium on how the user perceives the message, the perception by minors of the media and screens has been analysed in this study with special emphasis on smartphones. The results are the consequence of a survey of 1,070 children between 10-14 from Spain. Children ranked the mobile phone as the medium through which they receive the most advertising, as well as the one through which they are most irritated and annoyed by commercial messages. Despite their interactive nature, the respondents ranked outdoor advertising and television ahead of mobile phones as entertaining and amusing media, yet they considered television to be the most trusted medium. Nevertheless, they pointed out the personalised aspect of smartphone.
Source: Tripodos
Authors: Beatriz Feijoo, Erika Fernández-Gómez
Institutions: Universidad Villanueva, Universidad Internacional de La Rioja
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
Funder: Agencia Estatal de Investigación
OpenAlex ID: W4408530087