Year: 2025
Type: article
Abstract: The present paper contains a classification of models of platform development of retail companies. The main strategies of platform development are identified. The paper demonstrates that absence of platform development can be considered as a separate strategy of platform development. It is demonstrated that for different areas of its activity, a trade company can choose different strategies of platform development. The paper demonstrates that platform development can be implemented by both platform and non-platform trading companies
Source: ECONOMIC VECTOR
Author: I.V. Sonts
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408551825