Tourist Behavioral Intentions towards Spiritual Tourism - The Case of Ha Tien City Destination, Kien Giang Province, Vietnam
Year: 2025
Type: article
Study design: Observational Study
Abstract: Spiritual tourism is an increasingly popular form of tourism and plays an important role within the tourism sector. The emergence and development of spiritual tourism contribute to meeting the diverse needs of tourists. Tourist behavioral intention is a significant indicator of the development of spiritual tourism destinations. However, the factors influencing tourists' behavioral intentions towards spiritual tourism have not been extensively studied. This study, conducted in Ha Tien City (Vietnam), aims to contribute to a better understanding of this research area. Data analysis from a survey of 150 tourists reveals that spiritual tourism is created and simultaneously influenced by factors such as natural and cultural characteristics, tourism environment, facilities and services, spiritual beliefs, and people. This paper contributes to expanding knowledge about the factors influencing tourists' behavioral intentions towards spiritual tourism and provides some management implications for spiritual tourism destinations.
Authors: Trong Nhan Nguyen, Viet Dua Phan, Thi Kieu Tran Pham, Phuoc Hung Nguyen, Thi Nu Le
Institutions: Can Tho University, Trường Đại học Bạc Liêu
Language: English
Topic: Religious Tourism and Spaces
Subfield: Geography, Planning and Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408582567