Work

Analysis of big data on the manifestations of cultural alienation on the X platform in Saudi Arabia

Year: 2025

Type: article

Abstract: This study aims to analyze the manifestations of cultural alienation in Saudi society as reflected in tweets on the X platform during the period 2022–2024, using big data analysis tools, the Python programming language, and the Power BI software. The results indicate the following rankings for the four manifestations of cultural alienation: social isolation (38%), rebellion (30%), aimlessness (29%), and anomie (4%). The study adopted a quantitative content analysis methodology, employing social media data analysis, which contributed to providing accurate and up-to-date findings. Additionally, the results highlight both alignment and discrepancies with previous studies on the ranking of cultural alienation manifestations, emphasizing the importance of digital data in offering new insights to understand this phenomenon. The study concludes with recommendations to address the manifestations of social isolation, which ranked first, and to work on fostering belongingness and goal orientation among individuals in relation to Saudi society.

Source: Online Journal of Communication and Media Technologies

DOI: 10.30935/ojcmt/16181

Authors: Atikah Abdulrazaq Alhamad, Amjaad Tariq Mujallid, Jamilah Mohammed Alamri

Institutions: King Abdulaziz University, University of Jeddah

Language: English

Topic: Cultural Studies and Postmodernism

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: diamond

OpenAlex ID: W4408623299