Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal
Year: 2025
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.22204
Authors: Madhurima Deb, Aruni Ghosh, Yupal Shukla
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4408626051