Work

“We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls

Year: 2025

Type: article

Abstract: This study examines how metadiscourse resources are used to achieve persuasiveness in Apple's earnings conference calls from 2013 through 2022. Adopting a corpus-assisted discourse study approach, the study reveals that self-mentions, transitions, and boosters are the three most frequently used metadiscourse resources by Apple executives. The authors detail how different types of metadiscourse contribute to the construction of three interactive roles that enhance persuasiveness. The study contributes to current studies of persuasion as a form of strategic communication. Business practitioners may benefit from learning the language practices of leading companies in order to optimize their own corporate communication strategies.

Source: Journal of Business and Technical Communication

DOI: 10.1177/10506519251326577

Authors: Zhipu Yang, Bin Ai

Institutions: Lancaster University, Shanghai University of Finance and Economics

Language: English

Topic: Discourse Analysis in Language Studies

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,650

Funder: Shanghai University of Finance and Economics