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The Growth of Artificial Jewellery in Indian Market: A case of Artjewellery by Ananta by ASRC Group

Year: 2025

Type: article

Abstract: The market for fake jewellery in India has expanded dramatically because to shifting customer preferences, increased demand for fashionable accessories, and affordability. By combining traditional workmanship with contemporary designs, the esteemed ASRC Group brand Artjewellery by Ananta has become a worldwide leader in the production of high-end, reasonably priced jewellery. Due to shifting consumer preferences, increased demand for fashionable accessories, and affordability, the fake jewellery sector in India has expanded dramatically

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem42654

Author: Savya Manchanda

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4408672736

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