Work

Using the modified TAM to improve customer retention levels for banks operating in Egypt

Year: 2025

Type: article

Study design: Observational Study

Source: Management & Sustainability An Arab Review

DOI: 10.1108/msar-10-2024-0157

Authors: Yasmine Mahmoud Meselhy, Wael AbdelRazek Kortam

Institutions: The Knowledge Hub Universities, Arab Academy for Science, Technology, and Maritime Transport, Cairo University, British University in Egypt

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408725159

FWCI: 1.019

Cites: 49

Cited by: 1

Related to: 10