Work

Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2024-1354

Authors: Shu-Ning Zhang, Chih-Hsing Liu

Institutions: Huaqiao University, Ming Chuan University, National Kaohsiung University of Science and Technology

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408725226

FWCI: 4.159

Cites: 30

Cited by: 4

Related to: 10