Work

the Influence of Resource Based View and Motivation on the Performance of Grilled Chicken UMKM

Year: 2025

Type: article

Abstract: Micro, small, and medium enterprises (MSMEs) play a significant role in the Indonesian economy, especially in terms of revenue sharing and job creation. This study was conducted to determine how resource-based perspective (RBV) and motivation affect business performance in micro, small, and medium enterprises (MSMEs) in the grilled chicken culinary sector in Rawalumbu District, Bekasi City. The results of the analysis show that RBV significantly affects motivation and business performance, but motivation does not significantly affect business performance. Primary data were collected through quantitative methods. This study shows that the main strategy for competitive MSMEs is optimizing internal resources. This study provides insight to MSME actors on how to manage resources and increase motivation to improve their competitive advantage.

Source: EKOMA Jurnal Ekonomi Manajemen Akuntansi

DOI: 10.56799/ekoma.v4i3.8611

Authors: Kharisma Fajarwati, Hasna Khumairoh, Haikal Restu Dirgantara, Syahyono Syahyono, Aga Victoria Putra

Institution: Universitas Islam 45 Bekasi

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4408725264

FWCI:

Cites: 32

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Related to: 10