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Beyond Automation: Exploring the Role of AI in Personalized Digital Marketing: Issues and Challenges

Year: 2025

Type: article

Abstract: Digital marketing has been transformed by artificial intelligence (AI), especially in customizing customer interactions. This study investigates AI-powered tailored marketing and evaluates how it affects customer perceptions, engagement, and conversion rates. Results indicate that although AI improves the efficacy of marketing, issues like ethical data management and privacy concerns still exist. The report emphasizes that to optimize AI's advantages in digital marketing, openness, moral AI adoption, and consumer trust-building are necessary. Keywords—AI, Digital Marketing, Personalized Marketing, Customer Engagement, Privacy, Ethical Challenges

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem42810

Authors: Priyanshi Srivastava, Dr. Nimish Gupta

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: hybrid

OpenAlex ID: W4408726144

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