Developing Digital Marketing through Instagram Social Media and Promoting QRIS as a Payment Tool for UMKM Dapoermamaminie
Year: 2025
Type: article
Abstract: Digital marketing is the application of digital technology to connect, interact, and communicate with customers to meet their needs and desires. Not a few business people do digital marketing to introduce their business. One place to do digital marketing is Instagram social media. The use of social media for digital marketing strategies is very important to be able to help MSMEs in expanding consumer networks in marketing their products that can increase their competitive advantage. Rapid technological developments can make it easier for MSME players to carry out their business activities. One of these technologies is Quick Repsonse Code Standard (QRIS), which is a technology issued by Bank Indonesia (BI) that is used to facilitate UMKM payment transactions, so that it can raise the UMKM class. The purpose of this research is to assist MSMEs in utilizing technology. This study used three parts including; (1) interview method, (2) direct application method, and (3) socialization method. This research was conducted at UMKM Dapoermamaminie.
Authors: Universitas Pancasila, Jln Srenggseng Raya Lenteng Agung, Jakarta-Indonesia, Irma Sari Permata, M. Nuruddin Subhan, Universitas Pancasila, Jln Srenggseng Raya Lenteng Agung, Jakarta-Indonesia, Murthada Sinuraya, Universitas Pancasila, Jln Srenggseng Raya Lenteng Agung, Jakarta-Indonesia, Amalia Anggraini, Universitas Pancasila, Jln Srenggseng Raya Lenteng Agung, Jakarta-Indonesia
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408740556