Work

Diagnosticity of perceived message effectiveness in campaign message pretesting: multilevel analysis of the between-message correlation and message-pair standing comparisons

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Communication

DOI: 10.1093/joc/jqaf006

Authors: Sungeun Chung, Byeong-Hyeon Lee, Youllee Kim

Institutions: Sungkyunkwan University, University at Buffalo, State University of New York, University of Denver

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education, National Research Foundation of Korea

Award: G1060585224

OpenAlex ID: W4408760352

FWCI: 7.853

Cites: 45

Cited by: 2

Related to: 10