Work

Riding the Wind and Cleaving the Waves: Strategic Competitions and Green Coalitions among East Asian Automakers in Thailand’s Electric Vehicle Market

Year: 2025
Type: article
Abstract: Thailand has been using generous incentives to power its electric vehicle (EV) market. Chinese brands have entered the scene to capture a significant market share while Korean and Japanese automakers are still jostling for niche market positions. This article examines the dynamics of this green rush across three dimensions: manufacturing capacity, competitive pricing and green coalitions. Despite being driven by incentives and competition, Thailand’s EV market still faces significant challenges in its role as an engine of growth.
Language: English
Open Access status: diamond
OpenAlex ID: W4408765844
FWCI: 0.231
Cites:
Cited by: 1
Related to: 10