Work

Understanding Budget Travelers' Responses to Price Hikes: Insights from Emerging Tourism Markets

Year: 2025

Type: article

Abstract: This study aims to investigate the impacts of price hikes on the needs and choices of Bangladeshi budget-minded travelers. A questionnaire structured with a five-point Likert scale is used and the researchers employed a convenience sample of 350 travelers. The researcher carried out Partial least squares (PLS) and structural equation modeling (SEM) to evaluate the conceptual framework and to test hypotheses. The findings of the study indicate that variables covering journey planning, which includes frequency of travel, food choice, and destination selection collectively have a noteworthy impact on the preferences and choices of budget travelers in Bangladesh. Additionally, the paper demonstrates significant insights for tourism stakeholders like local authorities and service providers to adapt to the continuously changing preferences of budget travelers.

Source: Journal of Global Tourism and Technology Research

DOI: 10.54493/jgttr.1555496

Authors: Sanjoy Kumar Acharjee, Bipasha Sukrana, Tanvir Ahmed

Institutions: Noakhali Science and Technology University, European University of Bangladesh

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4408767733

FWCI: 7.184

Cites: 17

Cited by: 4

Related to: 10