Work

The Effect of Nutritional and Environment Information on Consumer’s Willingness-to-pay (WTP) for Products Containing an Upcycled Ingredient

Year: 2025

Type: article

Abstract: This research aims to introduce upcycled food to Vietnamese consumers and investigate which information affects willingness to pay for an upcycled food, that is biscuit products adding spent coffee grounds (SCG). A choice experiment was conducted with more than 200 consumers. Using Multinominal Logit Model (MNL) and Mixed Multinominal Logit Model (MMNL), it is found that the consumers concerned about three information price, antioxidant, coffee flavour, and not pay attention to type of flour, carbon trust information. Among the relevant information, consumers are willing-to-pay a premium of 31.4 thousand VND and 19.6 thousand VND for antioxidant ingredient and coffee flavour.

Source: Engineering and Technology For Sustainable Development

DOI: 10.51316/jst.180.etsd.2025.35.1.6

Authors: Nguyen Doan Duy Le, Diep My Phung Huynh, Quoc Cuong Nguyen

Institutions: Vietnam National University Ho Chi Minh City, Ho Chi Minh City University of Technology

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDGs: Responsible consumption and production, Zero hunger

Open Access status: bronze

Funders: Ho Chi Minh City University of Technology and Education, Viet Nam National University Ho Chi Minh City