From Predictive and Generative to Agentic AI: Shaping the Future of Marketing Operations and Strategies
Year: 2025
Type: article
Source: Computer
Author: Nir Kshetri
Institution: University of North Carolina at Greensboro
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4408792708