Work

Quantifying the Benefits of Implementing Big Data Analytics on Consumers’ Online Purchase Intentions in e-Commerce

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: IEEE International Conference on Computing (ICOCO)

DOI: 10.1109/icoco62848.2024.10928190

Authors: Justin Ang Kang Wei, Mahayaudin M. Mansor, Zuraidah Derasit, Mohd Aftar Abu Bakar, Ahmad Zia Ul-Saufie, Firdaus Mohamad Hamzah

Institutions: HELP University, Universiti Teknologi MARA System, Universiti Teknologi MARA, National University of Malaysia, National Defence University of Malaysia

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408793334

FWCI:

Cites: 66

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Related to: 10