Applying Persuasive Communication in Computer-Based Learning: an Analysis Using the Elaboration Likelihood Model
Year: 2025
Type: article
Abstract: This study aims to get a real picture of persuasive communication in the student learning process at PTPN Computer Laboratory 4 Batu Sondat Village, and also find out the teacher's efforts in achieving student attitudes and character through central and peripheral pathways.This research uses a descriptive approach with qualitative methods. The subjects of the study were teachers and students of PTPN 4 Batu Sondat computer laboratory. Data collection techniques include observation, interviews and documentation. The results showed, using motivational persuasive communication techniques and the theory of Elaboration Likelihood Model with central pathways and peripheral pathways can affect students' understanding of computer science cognitively, affectively, and conatively.
Source: Jurnal Spektrum Komunikasi
Authors: Misroh Pebrianti, Abdul Rasyid, Fakhrur Rozi
Institution: Universitas Islam Negeri Sumatera Utara
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4408798836