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Crafting sustainability: Jaipur Rugs' artisan empowerment

Year: 2025

Type: article

Abstract: This study delves into Jaipur Rugs' innovative "MANCHAHA" initiative, showcasing its impact on sustainable development goals (SDGs) through a qualitative case study approach. By engaging underprivileged weavers and artisans in remote areas and facilitating their access to global markets, Jaipur Rugs empowers marginalised communities. The "MANCHAHA" collection creatively repurposes waste yarn into unique carpets, aligning with sustainability objectives and promoting weavers' talents. Despite initial challenges, the initiative has garnered global recognition and positively impacted SDGs such as Responsible Consumption, Gender Equality, and Poverty Reduction. The study underscores Jaipur Rugs' model of merging traditional techniques with innovation to drive societal advancement and sustainability. Theoretical implications highlight stakeholder engagement, while practical implications emphasise inclusive value chains and corporate social responsibility in achieving SDGs through innovative and sustainable practices. JEL codes: O35, O31, Q56 Received: 25/04/2024. Accepted: 12/12/2024. Published: 20/03/2025.

Source: Inquietud Empresarial

DOI: 10.19053/uptc.01211048.17549

Authors: Nisha Kumari, Bangar Raju Indukuri, Manjushree Paruchuru

Institution: GITAM University

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Responsible consumption and production, Decent work and economic growth, Reduced inequalities, Partnerships for the goals, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4408806832

FWCI:

Cites: 31

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Related to: 10