A Study on the Influence of Virtual Human Anchor’s AI Live Sales on Buying Intentions: Using the Next Generation as an Example
Year: 2025
Type: article
Study design: Observational Study
Source: 경영교육연구
Authors: Wen－Qi Zhang, Sun－Ho Jung, Shao－Jie Fan
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4408815745